Fashion Angels is a Milwaukee-based company that is a leading designer and manufacturer of tween girls’ lifestyle and activity products that are sold all across the globe. Some of these products include activity kits, fashion sketch books, DIY crafts, licensed products, fashion accessories, room decor, and natural beauty care. The company’s mission is to empower tween girls to express, accept, and believe in themselves, and to recognize and take pride in their giftedness and creativity.
I had the incredible privilege of being a part of their design team creating package designs, fashion sketchbooks, stickers, beauty kits, stationary, and much more. One of my favorite things was being able to see the product evolve from start to finish; through the process, I was drawn into each project with a vision of constructing a creative and engaging experience for a young consumer.